If you want your customers to both buy quickly AND feel less regret after they buy, give them fewer rather than more choices. Eating out may be a distant memory for many of us in current times, but …
The “Pain of Paying” Cheat Sheet
As we’ve become more cashless this year than ever before, we’ve inadvertently reduced our overall “pain of paying”. This is great news for companies selling products or services. But it has …
Transition costs may be hurting your sales funnel
Customers generally feel the pain of paying at a time when there are immediate transition costs, while at the same time there is uncertainty around any benefits sometime in the …
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